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Slow & colorful fashion since 1969

Ofnat Bracha boutique was established in 1969 
by Bracha and Yaacob Tarlovsky. 
Bracha was the buyer and saleslady, Yaacob was the tailor.

yaacov tarlovsky at the OG ofnat bracha store in holon

The store was located in Holon, a suburban city in Israel, and it decorated the street with its colorful display window.  

80's fashion in israel

Bracha’s style was characterized by color, femininity and ease. She used to buy the clothes from local manufacturers, located at Beit Romano textile center in Tel Aviv.  

bracha on the phone
israeli 80's fashion
שלט מקורי מהחנות

Yaakov’s job, as the boutique’s tailor, was to make sure the garments made each customer feel good in their own skin.

 The boutique closed its doors in 2006, but up until then it served as home away from home and a cultural gathering spot for the eastern European migrants in that small Mediterranean town.

יעקב וברכה מקימי המותג

in 2020 the brand is being re-established by Noa Tarlovsky,the granddaughter of Yaacob and Bracha. 

Born in 1993, Tarlovsky spent her childhood at the shop and graduated from Shenkar College with a bachelor’s degree in fashion design.

Ofnat bracha is inspired by the nostalgic aesthetic of the original boutique,

with a twist of contemporary mischief.

Our mission is to make people feel good and happy, and this goal lead us through our design and production process.

The love and respect we have for our planet, the people and animals living in it,

is one of our main values while making our products.

making sure all of our garments was made with good vibes only.

Based in Tel Aviv - Jaffa and made in Israel by local Manufacturers.

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